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Download Nation Branding, Public Relations and Soft Power : Corporatising Poland

Download Nation Branding, Public Relations and Soft Power : Corporatising Poland

Nation Branding, Public Relations and Soft Power : Corporatising Poland .Pawel Surowiec

Nation Branding, Public Relations and Soft Power : Corporatising Poland
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Author: Pawel Surowiec
Number of Pages: 248 pages
Published Date: 15 Aug 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Format: Pdf
ISBN: 9781138818835
File size: 35 Mb
File Name: Nation.Branding,.Public.Relations.and.Soft.Power.Corporatising.Poland.pdf
Download Link: Nation Branding, Public Relations and Soft Power Corporatising Poland
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This book provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. It demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

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